I was asked to sit on a panel last Thursday about “THE FOUR SCREENS: Everything you had no idea you needed to know but were afraid to ask!” by my friend Bill Sobel at SobelMedia. My fellow panelists represented a great variety of old and new media expertise, and I brought some mobile knowledge to the table:
What comes after television, the internet and mobile is what has been commonly referred to as the fourth screen. But what is the deal with all these screens. What are they, why are they important and what do we as producers, designers, technologists and marketers need to know?
- SCREEN 1: Traditional Broadcast and Cable Television starring Steve Ronson: EVP/AETN (A&E Television Networks)
- SCREEN 2: Desktop, Laptop and computers starring Lance Podell: CEO/NextNewNetworks
- SCREEN 3: Wireless and Mobile starring Dana Spiegel: Executive Director of NYCwireless
- SCREEN 4: Digital out-of-home advertising and everything else starring Michael Kogon: Founder and CEO/Definition6
The panel was picked up by Advertising Age: Chasing Mobile Audiences Beyond Phones:
Although they get all the press, phones aren’t actually the only devices that make up our rapidly expanding world of mobile communications. Laptops and portable game consoles are also being widely used by on-the-go consumers. And companies like Yahoo and Google are paying close attention to that. Both sponsored expansive free wifi services for the holidays. Yahoo’s blanketed Times Square, while Google’s took to the airports and skies beyond.